Our media relations team helps our clients reach their goals of increasing brand awareness, earning high authority links, and attracting their target audience by building and maintaining relationships with top-tier writers and editors at a variety of online publications. The key is providing the media with well-researched, unique, and exclusive data-driven content for their audiences. Our in-house media relations team is responsible for PR and media outreach intended to pair our clients’ content with the best fit publisher whose audience would find it most interesting and valuable.
Under the guidance of a Media Relations Supervisor, primary responsibilities of this part-time, hourly role include:
- Compiling media lists of publications and specific contacts, ranging from top tier publications to niche blogs
- Crafting well-researched and personalized pitches to the media
- Fielding press questions and fostering collaboration with online publishers
This role requires a Google savvy researcher and independent individual who is comfortable working in a fast-paced environment that requires frequently shifting mindsets.
Desired Skills and Expertise.
- Writing, journalism, news production, or digital marketing background preferred but not required
- A mastery of the English language is key
- You should have impeccable attention to detail. Written material with any typos or grammatical errors is entirely unacceptable
- Well-spoken, articulate, and skilled communicator both in person and in writing– mastery of negotiation and persuasion is crucial
- Top-level Internet research skills– you should be a Google Master
- Personable communication ability within email structure
- Ability to navigate social networks
- Working familiarity with most (if not all) of the following: Google Docs, Gmail, and Calendar. Bonus points for experience with PR databases and SEO platforms like SEMRush, BuzzSumo, BuzzStream, Cision, etc
- Ability to manage yourself but also work within a team
Education and Experience.
- Completion or currently pursuing a 4 year degree recommended but not required