This is a senior, hands-on social role to overhaul and elevate Babylist’s social presence, with a heavy emphasis on TikTok strategy + creation, community, and performance. It’s not “manage the calendar,” it’s “set the new bar.”
About Babylist
Babylist is a leading registry, e-commerce, and content platform for growing families, with multiple lines of business (Shop, Health, content, showroom). They’re remote-first with two in-person meetups per year.
Schedule
- Remote-first (U.S. / Canada team)
- In-person meetups: twice per year (company + department)
What You’ll Do
- Lead a strategic overhaul of Babylist’s social presence and creative standard
- Own TikTok as the creative + strategic lead: trendspotting, creator collabs, shooting/editing, optimizing performance
- Create “thumb-stopping” platform-native content that blends humor, empathy, and utility for expecting families
- Partner across PR/influencer, partnerships, acquisition, editorial, and creative to integrate social into campaigns
- Set and track KPIs; use insights to pivot strategy and communicate impact to stakeholders
- Turn comments/DMs/audience insights into content that builds loyalty and trust
- Move fast and escalate sensitive moments appropriately, ensuring Babylist shows up with empathy and integrity
- Use AI tools to scale workflow, trend forecasting, and performance insights (without replacing creative taste)
- Help define systems and resourcing for the future social org
What You Need
- 8+ years social media experience for a consumer brand with 500k+ followers
- Deep platform expertise: Instagram, Facebook, Reddit, and especially TikTok
- Proven audience growth + measurable results (not just “posted a lot”)
- Hands-on short-form creator (storyboard, film, edit, publish, optimize)
- Strong creative judgment and trend fluency (knowing what to skip is part of the job)
- Data-driven decision making, plus comfort in fast-moving/high-stakes comms
- Brand partnership social experience
- Empathy for pregnancy/early parenthood audience
Benefits
- Competitive salary + equity + bonus opportunities
- Company-paid medical, dental, vision
- Retirement plan with company matching + flexible spending accounts
- Generous paid parental leave + PTO
- Remote work stipend
- Wellness, parenting/childcare, and financial planning perks
Compensation
- $150,230 to $180,317 base (final offer depends on location/experience; increases tied to performance and role growth)
Important interview note
They state interviews/assessments must be completed independently, and AI tools are not allowed during assessments unless explicitly permitted.
Happy Hunting,
~Two Chicks…