What you’ll do
- Coordinate direct response paid search and paid social strategies capable of achieving lead generation and content amplification goals across a portfolio of technology related websites
- Be able to launch, manage, and identify optimization opportunities on paid media campaigns across Google, Microsoft, Facebook, LinkedIn and Youtube Ads
- Execute day-to-day strategy and optimization of paid media campaigns including keyword development, bidding strategy, campaign setup, execution details, and overall goal achievement
- Recommend and build out landing page strategies and consult on landing page planning and optimization based on PPC landing page best practices
- Work with key stakeholders across Audience Development and Product to share important findings that can be applied across disciplines
- Elevate the entire team by collaborating on strategic approaches to problem-solving and defining best practices amongst the paid media team
- Report on performance and opportunities to marketing and sales stakeholders
- Maintaining knowledge of industry best practices, trends, and developments
- Identify, analyze, and interpret trends or patterns in complex data sets
Who you are
- 3-5 years paid search experience (preferably working with B2B marketing space) in addition to 1+ years of success with Facebook and/or LinkedIn advertising
- Strong analytical skills, with the ability to analyze and make data-driven decisions
- Experience managing budgets
- Google Ads (formerly Google AdWords) Certification and deep experience with the platform
- Familiarity with concepts of auction-based advertising platforms and key concepts
- Proficiency in Google Analytics, Search Console, Tag Manager, and other relevant tracking and analytics tools
- Proficiency in MS Excel and Google Sheets
- Organized and detail-orientated with an ability to learn and to be challenged.
- Self-starter: somebody who has a positive attitude and is not afraid to roll up their sleeves, and get some work done
- Excellent communication skills: written, verbal, and visual
- Agile professional who excels in a fast-paced environment and thrives on continuously pivoting strategies to drive business needs forward