Paid Media Strategist - Two Chicks With A Side Hustle

What you’ll do

Coordinate direct response paid search and paid social strategies capable of achieving lead generation and content amplification goals across a portfolio of technology related websites
Be able to launch, manage, and identify optimization opportunities on paid media campaigns across Google, Microsoft, Facebook, LinkedIn and Youtube Ads

Execute day-to-day strategy and optimization of paid media campaigns including keyword development, bidding strategy, campaign setup, execution details, and overall goal achievement
Recommend and build out landing page strategies and consult on landing page planning and optimization based on PPC landing page best practices
Work with key stakeholders across Audience Development and Product to share important findings that can be applied across disciplines

Elevate the entire team by collaborating on strategic approaches to problem-solving and defining best practices amongst the paid media team
Report on performance and opportunities to marketing and sales stakeholders
Maintaining knowledge of industry best practices, trends, and developments

Who you are

3-5 years paid search experience (preferably working with B2B marketing space) in addition to 1+ years of success with Facebook and/or LinkedIn advertising

Strong analytical skills, with the ability to analyze and make data-driven decisions
Experience managing budgets
Google Ads (formerly Google AdWords) Certification and deep experience with the platform

Familiarity with concepts of auction-based advertising platforms and key concepts
Proficiency in Google Analytics, Search Console, Tag Manager, and other relevant tracking and analytics tools
Proficiency in MS Excel and Google Sheets

Organized and detail-orientated with an ability to learn and to be challenged.
Self-starter: somebody who has a positive attitude and is not afraid to roll up their sleeves, and get some work done
Excellent communication skills: written, verbal, and visual