Media Strategist

Ready to make a difference?
At ICF, we are fearless in finding new ways to solve problems, relentless in making sure it pays off for our clients and committed to making a positive change in the world. Join our community of mission-driven creatives, communicators, strategists, and technologists to challenge the status quo.

 
Why you will love working here:

• Quality of life: Flexible workplace arrangements, work-life balance
• Investment of the community: Donation matching, volunteer opportunities
• Investment in you: Tuition reimbursement, access to professional development resources, 401k matching, Employee Stock Purchase Plan
• And many, many more (Ask your recruiter for more details!)

What you will be doing:

• Develop innovative solutions to continuously position ICF as a cutting edge source for media strategies
• Perform tasks as delegated by planning leads for media accounts across a variety of industry verticals pertaining to energy efficiency  
• Create and present strategic integrated media plans based on sound analytics, supported by data 
• Support planning leads by monitoring campaigns to meet client goals while staying on budget Maintain campaign documents including insertion orders, flowcharts, and budget summaries 
• Showcase up-to-date knowledge and understanding of both online and offline paid media channels:  Display, Digital Video/Audio, Social, Search, Print, Broadcast, Outdoor, etc. 
• Analyze results and budgets on a regular basis 
• Develop and present both internal and client-facing report presentations and deliverables 
• Research and identify vendors to become valued partners, cultivating existing relationships for best pricing 
• Aide in educating account teams and clients on best practices and emerging technologies 
• Accomplish all other tasks as assigned by management 

What we need you to have (minimum qualifications): 

• Bachelor’s degree in Communications, Marketing, Public Relations, Advertising, Journalism or related field. (or applicants can substitute one year of related experience for one year of education)
• 2+  years of experience in marketing or developing and optimizing paid media solutions within an advertising agency or client-side environment or related experience. 

What we would like you to have:

• Must be a talented individual, passionate about media and desire to be at the cutting edge of digital advertising 
• Flexibility with managing complex processes in a fast-paced environment while keeping a positive attitude 
• Experience with third party media partners; includes exposure to programmatic media buying   
• Experience configuring and reporting Google Analytics 
• Up-to-date with traditional and digital media trends and innovations 
• Demonstrated knowledge of cross-channel media 
• Will be highly detail oriented with strong critical thinking and problem solving abilities

Professional Skills:

• Ability to think beyond “media” and participate as a creative collaborator within an integrated environment 
• Must have an understanding of marketing and media planning principles and experience working with creative teams and clients in developing strategies 
• Able to work independently, as well as in a team, and have excellent time management skills 
• Must have strong interpersonal and presentation skills to foster client, vendor and internal relationships 
• Excellent communication skills, both written and oral with an eye for detail 
• Fluency with Microsoft Office Suite, especially TEAMS, Excel, and PowerPoint 
• Experience using technology to connect with key target audience segments 
• Working knowledge of MRI, Strata, and/or equivalent media software 
• Experience with media planning and buying software, as well as preferably social media, media research, and analytics tools 

Working at ICFICF is a global advisory and technology services provider, but we’re not your typical consultants. We combine unmatched expertise with cutting-edge technology to help clients solve their most complex challenges, navigate change, and shape the future.