Responsibilities
- Manage the day-to-day to set priorities, drive delivery timelines, and ensure flawless execution of programs.
- Lead project management with up front direction for marketing materials and website messaging based on partner schedules, specs, and data-based performance.
- Develop strong relationships with key stakeholders to ensure all marketing initiatives are fully supported and executed according to brand standards.
- Prioritize and manage a multitude of marketing requests and coordinate all levels of approvals.
- Understand respective brands by using internal data, performing market research and competitive analysis, identifying consumer trends, and developing innovative marketing strategies as a result.
- Track and analyze marketing using UTM tags and Google Analytics.
- Educate support channels on marketing performance and brand strengths with the goal of regular optimization and improvement.
- Support team projects such as calendar management, new program launches and promotion submissions.
- Participate in weekly discussions with partner accounts and find timely solutions to meet their evolving business needs.
Qualifications
- A Bachelor’s Degree.
- 1-2 years of relevant work or internship experience. Cruise or travel industry experience preferred.
- Ability to work collaboratively with a small team and develop relationships in a project-based environment.
- Great organizational and creative thinking skills.
- Computer proficiency using MS Office tools like Excel, Word, and PowerPoint along with understanding of Google Analytics.
- Strong cross-channel marketing knowledge.
- Possess a deep understanding of website, email, and other marketing tactics.
- Highly motivated, strategic thinker with ability to lead a project from concept to implementation.
- Superior attention to detail in all aspects of job performance including proof-reading and testing with absolute accuracy.
- Ability to maintain professionalism and understand sales goals.
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