Marketing Analyst

Purple is a digitally-native vertical brand with a mission to help people feel and live better through innovative comfort solutions. To us, comfort means more than great products, it means empowering every employee to feel comfortable being themselves. We believe your career at Purple will be a one-of-a-kind “Career in Comfort” because our workforce is one-of-a-kind. We are committed to a culture of collaboration where every voice is heard and understood. As an innovation company at our core, we believe a diversity workforce brings better insights, solutions and products and serves as the backbone to bettering our company. Join with us as we add to our team of exceptional individuals who will help us take over the world — one mattress at a time.

Compensation

The compensation target range for this role is:$71,300 – $75,000

Job Summary

As a Marketing Analyst, you will work closely with the Manager of Marketing Analytics to support Marketing, Media, and Email & Text teams in analyzing data, optimizing campaigns, and tracking performance metrics. Your role will involve detailed reporting and analysis to uncover insights and opportunities for these teams.

Who We Are:

We are the Purple Marketing Team, a dedicated group of experts in digital business, brand building, and customer acquisition. Our mission is to help people live and feel better through our innovative comfort solutions. The Marketing organization plays a vital role in driving measurable business growth and delivering compelling media campaigns that align with our brand and product strategies.

Who You Are:

You’re an analytical thinker with a data-driven mindset. You’re eager to learn and thrive in a collaborative environment. Attention to detail, analytical skills, and a strong desire to contribute to marketing excellence define you.

Job Description

Essential Duties and Responsibilities: 

• Data Analysis: Conduct in-depth data analysis to assess marketing campaign performance, identifying areas for improvement and growth. 

• Campaign Optimization: Collaborate with the Marketing team to optimize advertising campaigns, enhancing ROI and driving business growth. 

• Performance Tracking: Assist in building and maintaining both internal and in-platform dashboards and reports, offering actionable insights to enhance campaign performance and encourage growth of high-quality website traffic. 

• Data Governance: Ensure the accuracy and transparency of marketing data by meticulously organizing and documenting definitions, processes, and procedures used in analysis. 

• Personalization Support: Collaborate with various teams to contribute to the growing content personalization program. Assist in implementing testing plans, user segmentation strategies, and customer journey analyses. 

• Collaboration: Build collaborative relationships with cross-functional teams, including eCommerce, Retail, Finance, Web Development, SEO, and Data and Analytics Engineering, to support the entire business’s needs. 

 Education/Experience Requirements: 

• Bachelor’s degree in Business, Marketing, Data Analytics, or a related field. 

• 0-2 years of relevant work experience, or recent graduates with relevant academic and/or internship experience, seeking a career in marketing analytics. 

• Knowledge, Skills, and Abilities Requirements: 

• Strong analytical skills with the ability to interpret data and draw actionable insights. 

• Strong Proficiency in Microsoft Excel. 

• Basic Proficiency in SQL to query and clean large datasets; familiarity with Snowflake is a plus. 

• Interest in data visualization and reporting; familiarity with Looker is a plus. 

• Willingness to learn and adapt to new analytical tools and techniques; familiarity with GA4 is a plus. 

• – Basic understanding of marketing principles and concepts. 

• – Effective communication skills, both written and verbal. 

• – Detail-oriented with excellent organizational skills. 

BENEFITS AND PERKS

• Medical, Dental, Vision
• 401(k) Match
• Flexible PTO
• Earn a Mattress
• Purple Swag
• Amazing Purple Products

WHY WORK AT PURPLE?

• Make your mark: We value innovative thinking. At Purple, you will be empowered to bring your ideas to life as we work together to improve people’s lives through comfort.
• Gain unique experience: Be a part of one of the fastest growing companies in Utah! The contributions you make will matter at Purple as the company continues to grow with you.
• Awesome culture: Join the tight-knit team at Purple and you can enjoy working alongside industry experts, making close friends, and annual employee appreciation events.

Purple is the leader in comfort innovation technology. Our purpose is to improve lives through innovative comfort solutions. To us, comfort means more than just great products, it means empowering every employee to feel comfortable being themselves. We believe your career at Purple will be a one-of-a-kind “Career in Comfort” because our workforce is one-of-a-kind. We are committed to a culture of collaboration where every voice is heard and understood. Join with us as we add to our team of exceptional individuals who will help us take over the world of comfort – one mattress, pillow, and cushion at a time.