OVERVIEW
Experience the possibilities of our progressive, omnichannel approach to beauty retail. At Ulta Beauty, our Marketing team is applying the latest technologies to personalize the buying experience of true beauty enthusiasts—in ways that surprise and delight. Building love and loyalty, one communication, one experience, one brilliant idea at a time. We represent the perfect blend of strategy and creativity. Of tactics and analytics. To make Ulta Beauty a brand guests will advocate for. Growing share of heart. Delivering with disciplined consistency. Whether your deepest passion is for design or content, strategy or data, or some combination of all things marketing, Ulta Beauty will provide significant latitude to explore your talents and passions, with opportunities to stretch and deepen, to grow and build. Truly, the possibilities are beautiful.
THE IMPACT YOU CAN HAVE
In this role, you will support the definition, development, execution, and analysis of the strategy for a portfolio of existing and new guest facing digital advertising products for Ulta Beauty’s retail media network, UB Media. This role will use business and customer insights to prioritize, resource and design ad products and features to be built for owned and operated properties as well as offsite experiences. Your expertise in planning and evaluating offsite ad products (social, programmatic, etc…) will drive impactful partnerships and expand UB Media’s reach, delivering measurable value to brand partners and enhancing revenue streams for the business.
The Manager, Ad Product Strategy will contribute to the long-term ad product roadmap across channels and formats. Data driven analysis of new experiences and opportunities will be key to prioritizing the development of new or enhanced digital ad product offerings.
YOU’LL ACCOMPLISH THESE GOALS BY:
- Develop compelling offsite and owned and operated advertising placements, formats and measurement capabilities that exceed the wants and needs of UB Media brand partners.
- Identify client needs, market opportunities, and overall direction of ad product.
- Responsible for the ad product roadmap; support the annual prioritized roadmap and determine the estimated product value and complexity.
- Partner with Senior Leadership to align on goals, metrics, and success criteria for new and existing ad products to support and rationalize resource investments as well as incorporate approved capabilities into long-term roadmap.
- Build a collaborative working relationship with UB Media Sales & Account team to compile business and customer insights to inform ad product developments.
- Partner with Brand and Creative stakeholders to incorporate the brand aesthetic and voice in capabilities and touchpoints across the journey.
ADDITIONAL RESPONSIBILITIES:
- Responsible for go-to-market strategy across ad products.
- Educate team and key stakeholders in ad product best practices.
- Recognize and adopt best practices in Retail Media Network advertising and promotion (e.g. high-impact formats, high-performance placements, variable buying and selling methodologies).
- Provide functional knowledge to guide on strategy, direction, and timing of future AdTech & MarTech improvements.
THE ESSENTIALS FOR SUCCESS
- 5+ years of experience in digital advertising in ad product at a publisher, ad network or Retail Media Network
- Strong experience with digital advertising including multiple devices (desktop, mobile), formats (video, search, banner), placements, buy/sell-types (auction-based, direct) and measurement techniques
- Proven experience planning and evaluating offsite ad products, with a track record of leveraging these strategies to drive business impact through enhanced brand partnerships and revenue growth
- High proficiency and extensive experience with SSPs / ad exchange platforms (e.g., Google Ads Manager / DFP, AppNexus, OpenX, Rubicon)
- Knowledge of DSPs (e.g., DV360, The Trade Desk)
- Experience developing product strategy plan and roadmap
- Proven ability to collaborate and build strong working relationships with colleagues across different departments
- Ability to communicate effectively and influence decision making based on the audience and desired outcome, from senior leaders to individual team members responsible for execution
- Demonstrates strong problem-solving skills and the ability to develop creative solutions independently
- Ability to clearly organize large goals into an iterative, actionable, and achievable plan
- Comfortable working in fast-paced, growing environment, deal with ambiguity, and remain focused on execution
LI# – CO
LI # – Remote