his role is pivotal in driving the consumer and brand experience, while supporting the portfolio business needs. You will be responsible for developing and executing customized strategies that help optimize customer experience, maximize lifetime value, and reduce customer churn. The ideal candidate will have a proven track record in developing and executing successful marketing strategies, while delivering on core business OKRs and KPIs.
Requirements
- Bachelor’s degree in marketing or a related field
- 5+ years of experience marketing as a manager in e-commerce; CPG industry experience preferred
- Strong understanding of email marketing, SMS marketing, subscription programs, and loyalty programs
- Experience leading initiatives across the customer journey — from acquisition to retention
- Experience working collaboratively with an email marketing agency on media and acquisition
- Demonstrated experience utilizing marketing analytics to drive revenue
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