- Apply an experimentation mindset to continuously test, learn, and optimize campaign performance for improved ROI.
- Coordinate the planning, execution, and follow-up activities for webinars, including speaker coordination, technical setup, social media promotion, and post-event analysis.
- Coordinate the planning and execution of tradeshow activations, collaborating closely with the events team to maximize event impact and drive demand generation initiatives.
- Provide overviews, outreach sequences, or other documentation to inform and support Sales and Sales Development teams in their outreach efforts.
- Utilize data insights to optimize campaigns, improve ROI, and make data-driven decisions. Report on campaign performance to stakeholders regularly.
- Collaborate with internal teams, including sales, product marketing, and design, to align campaign strategies with overall business objectives and ensure seamless execution.
What You’ll Bring:
- Minimum 5 years of marketing experience with a focus on demand generation.
- Demonstrable expertise in account-based marketing strategies, tactics, technologies, and campaign measurement.
- Deep understanding of the demand waterfall and conversion optimization strategies.
- Strong sense of accountability and ownership, with the ability to manage programs and communicate results effectively.
- Strong cross-functional team/project management, interpersonal, and influencing skills.
- Experience using HubSpot for campaign management.
- Experience in creating brand messaging to align with assets and campaigns.