- Identify opportunities for content optimization and improvement based on performance metrics.
- Bring new voices and perspectives into Skin Clique’s content, being mindful of ways to leverage contributors’ audiences to gain more awareness.
Cross-Functional Collaboration:
- Work closely with the social media, marketing, and design teams to ensure cohesive storytelling and messaging.
- Collaborate with in-house experts, influencers, partners, and other external contributors to source and develop diverse long and short form content.
Quality Assurance:
- Conduct regular content audits to maintain a high standard of quality and relevance.
- Ensure all content complies with legal and ethical standards, including proper attribution and copyright requirements.
Requirements
- Bachelor’s degree in English, Journalism, Communications, or a related field.
- Proven experience as a content editor in the beauty, lifestyle, or related industry.
- Strong writing and editing skills with a portfolio of published work.
- Experience in email and SMS marketing.
- Proficiency in utilizing HubSpot for activating successful marketing campaigns.
- Familiarity with SEO best practices and content marketing strategies.
- Exceptional attention to detail and ability to meet tight deadlines.
- Excellent interviewing, editing, writing, and grammatical skills.
- A proven track record of working under daily, weekly, and monthly deadlines.
- Be able to write sharp, engaging copy in a variety of voices for different audiences and in a variety of content types.
- Knowledge of multimedia storytelling.
- Knowledge of beauty and lifestyle trends.