Two Chicks With A Side Hustle

  • Be an in-house expert for Marketo. Responsible for all campaigns builds including ensuring the standards are set and met by all parties
  • Responsible for pieces of the tech stack like our project management for marketing operations, chatbot, gifting platform and more
  • Build, review and test existing marketing programs to optimize workflow, tracking, and data.
  • Seek out and implement industry best practices
  • Develop and document reliable and scalable marketing automation processes and best practices, and act as a guardian of customer data and privacy
  • Partner with all teams across the company to improve data management and cross-functional work processes and ensure alignment and execution of all objectives
  • Work with the team to plan and implement action based nurturing programs in Marketo to target all stages of the lead/contact lifecycle
  • Proactively communicate insights and results out to key stakeholders in the organization for campaigns and platforms you own
  • Partner with teams on lead/contact management process, troubleshooting, scoring and routing
  • Work with team to ensure data integrity, cleanliness, normalization, and completeness for all leads brought into the systems
  • Handle other projects or tasks as needed

The ideal Venafi Warrior will be armed with:

  • 7+ years of relevant experience
  • Experience in Marketo
  • Knowledge of SalesForce
  • B2B background preferred
  • Experience with HTML/CSS and connecting data sources (REST APIs, Webhooks, etc.) is a plus
  • Strong quantitative, analytical and problem-solving skills
  • Project management skills; ability to prioritize & manage multiple projects with strong attention to detail
  • Strong test-and-learn mindset and experience (A/B testing)
  • Ability to onboard and/or manage third-party software/agency vendors
  • Excellent oral and written communication skills. Superior interpersonal, teambuilding and persuasion skills.

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