- Execute outbound prospecting strategies, inclusive of marketing campaigns, to grow brand awareness and support the sales pipeline with marketing-owned audiences
- Implement and track an outbound lead generation strategy on Hubspot Sales Sequences
- Own lead management post-capture and move leads onto the next stage based on engaged versus unengaged nurture streams
- Research companies to identify key players, generate interest, and develop accounts to stimulate opportunities
- Develop lists of potential leads to contact with information from LinkedIn and scraping tools (such as ZoomInfo) to generate, cleanse, and enrich lead lists for outreach
- Track all relevant qualification and lead management activity using Salesforce and Hubspot
- Build and maintain marketing databases for accurate targeting and segmentation
- Assist with the creation of various CRM automations and sequences
- Report on lead qualification(s) and call activity and provide feedback to marketing and sales leadership on what is working and what is not
You have:
- 5+ years’ experience in a Business Development Representative (BDR) or sales outreach/CX role
- 3+ years’ experience with Salesforce data management and HubSpot CRM
- Identified contacts for outreach from assigned accounts and gained traction on responses using LinkedIn Sales Navigator and ZoomInfo
- Tracked outreach to avoid duplications by using list management (forms and objects) and cleaning
- Worked with Google Suite, specifically Google Sheets for data pulls and uploads