Put your digital ad skills to work for a mission-driven organization. The PETA Foundation is seeking a Digital Advertising Specialist to manage and optimize online fundraising, advocacy, awareness, and lead-generation campaigns across multiple platforms.
About PETA Foundation
The PETA Foundation supports PETA and international affiliates with strategy, digital innovation, and creative campaigns that drive meaningful change. With a focus on animal rights and global awareness, the Foundation fosters an environment where creative and data-driven professionals can make an impact while working remotely.
Schedule
- Full-time, remote position
- Application deadline: October 16, 2025 (role may be filled sooner)
What You’ll Do
- Oversee planning, forecasting, deployment, and optimization of non-social digital ads (search, display, audio, video)
- Collaborate on annual ad budget planning and content strategy
- Conduct keyword, competitor, and performance analysis to maximize campaign effectiveness
- Optimize landing pages and recommend A/B tests for campaign improvement
- Coordinate tracking and pixel placements for digital campaigns
- Conceptualize and coordinate video/image ads; write ad and landing page copy
- Provide campaign reporting, wrap-ups, and knowledge-sharing memos
- Research new advertising opportunities and present strategic recommendations
- Manage invoicing processes for ad platforms and approved partners
What You Need
- College degree or 1–3 years relevant experience
- 1+ year with Google, YouTube, and Microsoft ad platforms
- 1+ year writing ad copy and landing page copy
- 1+ year in data analysis and strategy optimization
- Strong analytical, organizational, and communication skills
- Ability to manage multiple projects independently and collaboratively
- Proficiency in Excel and Photoshop
- Commitment to PETA’s philosophy and ability to advocate for its positions
Benefits
- Competitive pay range: $18.30 – $23.16 per hour (based on experience and cost of living)
- Remote work with supportive, mission-driven colleagues
- Comprehensive benefits package available to qualified employees
Applications close October 16, 2025—apply early to be considered.
Help drive digital strategies that fuel fundraising, advocacy, and awareness for animal rights worldwide.
Happy Hunting,
~Two Chicks…