If you can build lifecycle programs that feel like a smart conversation, not a spam cannon, Earnest wants you. You’ll own the customer journey end to end, lead high impact initiatives, and turn analytics into strategy that boosts engagement, retention, and lifetime value.
About Earnest
Earnest is a fintech company on a mission to make higher education more accessible and affordable. They build consumer finance tools, including private student loans, refinancing, and scholarship access, designed to help people take control of their financial future.
Schedule
Remote (US based)
Reports to the Director of Performance Marketing
Cross functional collaboration with Product, Data and Analytics, Client Happiness, Creative, and Legal teams
Lifecycle ownership across channels and capabilities
What You’ll Do
⦁ Report lifecycle performance to senior leaders with clear insights, recommendations, and growth plans
⦁ Own customer journey development: strategy, creative briefs, segmentation, pathing, execution, testing, measurement, and readouts
⦁ Partner cross functionally to deliver high impact lifecycle programs that drive retention and customer lifetime value
⦁ Build marketing plans that balance financial targets with a strong customer experience
⦁ Use test and learn experimentation grounded in statistical rigor and data visualization to optimize funnel performance
What You Need
⦁ 6+ years of B2C email or lifecycle marketing experience (corporate or agency)
⦁ 4+ years developing lifecycle and or CRM engagement programs
⦁ Strong experience presenting strategies and performance to senior leadership
⦁ Deep segmentation and targeting experience using database and real time event data
⦁ Strong analytics skills and BI tools experience (Looker or Tableau)
⦁ Experience with enterprise marketing automation platforms, with Braze preferred (Iterable, Customer.io, Salesforce Marketing Cloud, Adobe Campaign, Eloqua, Responsys also valued)
Benefits
⦁ Health, dental, and vision benefits plus savings plans
⦁ Mac computer plus work from home stipend
⦁ Monthly internet and phone reimbursement
⦁ Employee Stock Purchase Plan and RSUs
⦁ 401(k) with company match
⦁ Tuition reimbursement program
⦁ $1,000 travel perk each Earnie versary
⦁ Competitive PTO and parental leave
Pay range is listed at $135,000 to $170,000 USD depending on location and qualifications. If you’re ready to lead big lifecycle initiatives, collaborate across the org, and ship campaigns that actually move the needle, this is a serious one.
Don’t overthink it. If you’re close, apply.
Happy Hunting,
~Two Chicks…