If you’re the kind of marketer who treats lifecycle like a revenue engine, not a newsletter calendar, this is your seat. You’ll own end to end lifecycle campaigns, run tight experiments, and turn performance data into smarter strategy that drives conversion and acquisition.
About Earnest
Earnest is a fintech company on a mission to make higher education more accessible and affordable. They build consumer finance tools, including private student loans, refinancing, and scholarship access, designed to help people feel in control of their financial future.
Schedule
Remote (US based)
Reports to the Director of Performance Marketing
Cross functional work with senior leadership and stakeholders
Knowledge of CAN SPAM, TCPA, and CPPA is expected
What You’ll Do
⦁ Report campaign performance to senior leadership with clear insights and optimization recommendations
⦁ Own lifecycle strategy end to end: segmentation, journey design, creative briefs, execution, testing, measurement, and readouts
⦁ Build and scale lifecycle initiatives that drive conversion, acquisition, engagement, and revenue across Earnest products
⦁ Lead A/B testing and analytics to diagnose funnel drop offs and prioritize next best actions
⦁ Apply a test and learn mindset using statistical rigor, data visualization, and business intelligence tools
What You Need
⦁ 5+ years in B2C email or lifecycle marketing (corporate or agency)
⦁ 3+ years building lifecycle and or CRM engagement programs
⦁ Strong segmentation and targeting experience using database and real time event data
⦁ Advanced analytics skills, including BI tools like Looker or Tableau, plus comfort with statistical testing
⦁ Working knowledge of privacy and regulatory requirements (CAN SPAM, TCPA, CPPA)
Benefits
⦁ Health, dental, and vision benefits plus savings plans
⦁ Mac computer plus work from home stipend
⦁ Monthly internet and phone reimbursement
⦁ Employee Stock Purchase Plan and RSUs
⦁ 401(k) with company match
⦁ Tuition reimbursement program
⦁ $1,000 travel perk each Earnie versary
⦁ Competitive PTO and parental leave
Pay range is listed at $120,000 to $164,000 USD depending on location and qualifications. If you can build journeys that convert, test like a scientist, and communicate like a strategist, this one’s worth a serious look.
Move fast, because roles like this don’t sit open forever.
Happy Hunting,
~Two Chicks…