Reston, VA
What we’re looking for…
We’re seeking a dynamic Social Media and Video Content Specialist with 3-5 years of experience in the B2B and SaaS space. The ideal candidate is a creative visionary who excels in both social media management and video production.
The successful candidate is go-getter who thrives in a fast-paced environment and isn’t afraid to push boundaries. You should be passionate about storytelling through both social media and video, with the ability to craft compelling narratives that resonate with our target audience. You should be data-savvy, using analytics to inform your strategies and continuously improve performance.
Reporting to the Vice President of Corporate Communications, you will have the opportunity to make a significant impact on our company’s digital marketing efforts and overall brand strategy.
What you’ll be doing…
As a Social Media and Video Specialist at ScienceLogic, you will play a pivotal role in enhancing our online presence and promoting our brand across various digital platforms. You’ll develop and implement comprehensive social media strategies, create engaging content for multiple platforms, and produce high-quality video content that showcases our products and brand story. You’ll also analyze performance metrics, optimize strategies based on data-driven insights, and stay ahead of industry trends to keep our digital presence innovative and effective. This dynamic role requires a blend of creativity, analytical thinking, and the ability to adapt quickly in the ever-changing landscape of digital marketing.
Responsibilities
Social Media Management
- Develop and implement comprehensive social media strategies aligned with our business objectives and brand voice.
- Manage our social media calendar, ensuring consistent and timely posting across all platforms.
- Create and curate engaging written and image-based content for various social media platforms, including LinkedIn, Twitter, Facebook, Instagram, and emerging platforms relevant to our industry.
- Monitor social media channels for customer feedback, industry news, and competitor activity, and respond appropriately.
Video Content Creation
- Shoot, edit, and produce high-quality video content that showcases our products, customer testimonials, and brand lifestyle.
- Lead post-production efforts using Adobe Premiere, After Effects, and other editing software to ensure polished and professional content.
- Develop and execute a video content calendar that aligns with our overall social media strategy.
- Conduct on-site filming at our location, highlighting our products, services, and company culture.
- Create short-form video content optimized for platforms like Instagram Reels and YouTube Shorts.
- Help ensure a consistent brand voice across all video content, bringing our story to life through captivating visuals and compelling narratives.
- Experiment with new video formats and storytelling techniques, using data to quickly assess their effectiveness.
Metrics and Performance Optimization
- Ensure consistency and accuracy in the portrayal of information, images, and other relevant details across all platforms.
- Prepare regular reports on performance metrics, providing insights and actionable recommendations for improvement.
- Continuously research and implement innovative content formats, posting strategies, and engagement techniques based on performance data and industry trends.
- Conduct A/B testing on various elements of social media and video content to identify what resonates best with our audience.
- Track and report on the ROI of social media and video marketing efforts, tying performance to broader business objectives as well as against industry standards and competitors.
- Stay updated on platform algorithm changes and adjust strategies accordingly to maintain or improve performance.
- Collaborate with other teams to ensure that social media and video metrics align with and contribute to overall marketing and business goals.
Qualities you possess…
- Bachelor’s degree in marketing, communications, or a related field.
- 3-5 years of experience in social media management and video content creation, preferably in a B2B or SaaS environment.
- Proven track record of growing social media engagement and converting followers into leads.
- Strong creative vision with a passion for visual storytelling and the ability to conceive and execute innovative social media campaigns.
- Proficiency in video production, including shooting and editing, with experience using tools like Adobe Premiere, Final Cut, Canva, or other related tools.
- Deep understanding of social media platforms, their algorithms, and best practices for business use, particularly on LinkedIn, X, Instagram, and YouTube.
- Excellent written and verbal communication skills, with the ability to adapt tone and style for different audiences and platforms.
- Analytical mindset with experience using social media analytics tools to drive decision-making.
- Up-to-date knowledge of digital marketing trends and best practices.
- Critical thinking and problem-solving skills, with the ability to adapt quickly in a fast-paced environment.
- Team player with great interpersonal skills and the ability to collaborate effectively across departments.
- Driven and ambitious, with a desire to grow and take on new challenges.
- Proficiency in social media management tools (e.g., Hootsuite, Sprout Social, Buffer) and basic graphic design skills.
Benefits & Perks
- A remote-first culture – work from home or come into the office, it’s totally up to you.
- Comprehensive medical, dental and vision plans.
- 401(k) plan with employer match.
- Flexible Paid Time Off (FTO) so that you can take the time that you need to re-energize.
- Volunteer Time Off (VTO) – take two days off per calendar year to volunteer with your preferred charitable organization.
- 5-year Service Milestone Sabbatical.
- Paid parental leave.
- Generous employee referral bonus program.
- Pet insurance.
- HQ Office centrally located in Reston Town Center featuring a well-stocked kitchen with rotating snacks and beverages, and catered lunch on Thursdays.
- Regular virtual company-wide events, including cooking classes, yoga, meditation and more.
- The opportunity to learn and develop from some of the best and brightest minds in the industry!
Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At ScienceLogic, we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or any other applicable legally protected characteristics in the location in which you are applying.
About ScienceLogic
ScienceLogic empowers intelligent, automated IT operations and observability, freeing up time and resources, and driving business outcomes with actionable insights. ScienceLogic’s AIOps platform sees broadly across clouds and on-premises, enabling business service visibility with relationship mapping, and workflow automation to eliminate manual tasks. Trusted by thousands of organizations across the globe, ScienceLogic’s technology has been proven for scale by the world’s largest service providers, enterprises, and government agencies. www.sciencelogic.com