CareSource
A Range of $58,000 – $92,000 USD Annually
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Job Summary:
The Media Relations Specialist III is responsible for maximizing earned media opportunities in both traditional news and across a variety of platforms, tracking the benefits of these efforts to drive awareness and business goals.
Essential Functions:
- Responsible for identifying new story opportunities to position CareSource with media outlets and build brand awareness with target audiences
- Develop and manage content for media and external audiences, including news stories, news releases and other communications
- Manage agencies in markets to support company initiatives
- Respond to media inquiries in a timely and appropriate manner
- Provide support during crisis situations with strategic communications
- Monitor daily local, regional and national news coverage about CareSource, health care and related issues
- Manage ongoing earned media intelligence platforms and develops quarterly reports
- Support social media strategy
- Responsible for promoting CareSource locally in all markets and nationally including developing award entries, coordinating media events and providing support to company spokespeople/ presenters
- Develop and maintain relationships with key internal stakeholders, including executives, to ensure successful collaboration
- Responsible for ensuring all external materials are consistent with brand positioning, established guidelines
- Serve as a liaison with key departments to provide effective communication strategy
- Maintain a leadership role on project teams
- Perform any other job duties as requested
Education and Experience:
- Bachelor’s degree or equivalent in Communications, Public Relations, Journalism, or related field or equivalent work experience is required
- Minimum of five (5) years of experience in media relations is required; healthcare communications experience is preferred
- Previous professional writing experience is preferred as demonstrated by portfolio
Competencies, Knowledge and Skills:
- Intermediate proficiency level with Microsoft Office
- Intermediate proficiency level with visual software programs, such as PowerPoint or other related software program is required
- Ability to communicate effectively through oral and written communications
- Ability to articulate thoughts with all levels of management and in pressure intense situations
- Ability to handle sensitive and confidential matters with discretion.
- Effective decision making and problem resolution skills
- Strong critical listening and thinking skills
- Advanced writing and editing skills
- Experienced technical writing skills preferred
- Ability to work on and meet tight deadlines
Licensure and Certification:
- None
Working Conditions:
- General office environment; may be required to sit or stand for extended periods of time
- May require minimal travel
Compensation Range:
$58,000.00 – $92,800.00
CareSource takes into consideration a combination of a candidate’s education, training, and experience as well as the position’s scope and complexity, the discretion and latitude required for the role, and other external and internal data when establishing a salary level. We are highly invested in every employee’s total well-being and offer a substantial and comprehensive total rewards package.
This job description is not all inclusive. CareSource reserves the right to amend this job description at any time. CareSource is an Equal Opportunity Employer, including disability and veteran status. We are committed to a diverse and inclusive work environment.