Responsibilities
Include, but are not limited to:
- Develop and socialize a sprint/ roadmap of enhancements for the capabilities that reflect business priorities and values and set the vision.
- Manage and communicate tradeoff decisions between scope and schedule while offering alternative solutions.
- Lead the team in feature assessment, requirements gathering, and process documentation, collaborating with implementation partners, vendors, and other internal teams.
- Develop and maintain key stakeholder relationships and communicate progress and evolution of the product roadmap.
- Manage GDPR compliance with CRM Marketo Admin and Legal contact to ensure compliance.
- Lead the research on emerging technologies, best practices, and tools, working with the Marketing Ops team to continuously improve capabilities
- Qualifications
- Bachelor’s degree or relevant work experience required
- 1-2 years of experience in Marketing Automation
- Marketo experience required, including deep knowledge of its features, reporting, and integration with CRM and other technologies.