- Lead the research on emerging technologies, best practices, and tools, working with the Marketing Ops team to continuously improve capabilities
- Conduct periodic assessments of the capability maturity and performance against business objectives.
- Manage Marketo licenses across the entire Marketing organization.
- Manage, optimize, and own integrations within Marketo; currently includes On24, Cvent, ZoomInfo, Microsoft Dynamics CRM, Linked, Google, and any new API that needs to be configured or reconfigured, tested, and launched; soon to include Power BI
- Maintain the Marketo database by following best practices to maintain our contact universe without exceeding the allotted size while ensuring new and existing data is clean and enriched.
- Track and analyze deliverability to ensure our ESP ratings are running at optimal levels on a daily/weekly basis, and ensure plans are in place to throttle emails in case of a <95% deliverability day.
Qualifications
- Bachelor’s degree or relevant work experience required
- 1-2 years of experience in Marketing Automation
- Marketo experience required, including deep knowledge of its features, reporting, and integration with CRM and other technologies.
Preferred Qualifications:
- Familiarity with Microsoft products, including Microsoft Dynamics CRM, Power BI, and Microsoft Teams
Required Skills
- Management or leadership skills
- Strong attention to detail with the ability to multitask and complete tasks with efficiency and accuracy.