Description
The Marketing Operations Manager plays a crucial role in improving the effectiveness and efficiency of marketing campaigns and initiatives. This role oversees marketing processes, manages marketing technology stacks, analyzes campaign performance, and provides actionable insights to enhance overall marketing performance. Working closely with marketing, sales, and IT teams, the Marketing Operations Manager ensures that marketing efforts are aligned with business goals, adequately measured, and continuously optimized.
What you will be doing
Campaign Management and Optimization:
- Collaborate with marketing teams to set up, monitor, and optimize campaigns across various channels.
- Implement and manage campaign tracking, reporting, and analysis to meet campaign objectives.
- Troubleshoot and resolve campaign performance, data tracking, and reporting issues.
Marketing Technology Stack Management:
- Administer marketing tools and platforms, marketing automation systems (e.g., HubSpot), analytics tools (e.g., Google Analytics), and other marketing technology.
- Evaluate, recommend, and implement new tools and technology integrations to enhance marketing efficiency.
- Work closely with IT to maintain data integrity and security across marketing systems.
- Builds workflows and manages the integration to ensure necessary data is passed between the marketing automation system (HubSpot) and CRM (SalesForce).
Data and Analytics:
- Establish and maintain campaign and lead management processes, including workflows, pipeline program/activity attribution, and lead/contact acquisition, scoring, and nurturing methodology.
- Collect, analyze, and report on key marketing metrics to drive data-driven decision-making and continuous improvement.
- Provide actionable insights and recommendations to improve campaign performance and ROI. Perform additional data management and analysis duties as assigned.
- Develop scalable processes to build targeted marketing lists and schedule email sends to support campaigns.
Process Improvement:
- Develop, document, and improve marketing workflows and processes to increase efficiency and collaboration across teams.
- Develop, document and implement best practice customer data management policy and principles, including frequency, permissions, data use and GDPR.
- Implement and enforce best practices for lead management, campaign execution, and performance reporting.
- Conduct training sessions to ensure team members are knowledgeable about processes and tools.
Collaboration and Alignment:
- Act as a liaison between marketing, sales, and IT to align goals, priorities, and resources.
- Support the marketing and sales teams by providing necessary data and insights for effective decision-making.
- Drive cross-functional initiatives aimed at improving marketing and sales alignment.
Requirements
What we are looking for in you
- Strong analytical and creative problem-solving skills with experience in reporting and data analysis.
- Experience with CRM, marketing automation and sales engagement systems and integrating those systems with each other and other technologies.
- Possesses strong organizational skills and an ability to manage multiple projects at the same time.
- Technically capable, an excellent communicator and has a passion for process optimization.
- Strong written and verbal communication skills with impeccable attention to detail.
- Exhibits an ability to present complex technical information and analysis clearly and concisely to colleagues.
- Four-year degree in a related discipline or suitable combination of education and relevant experience preferred.
Benefits
Working at Opus 2
Opus 2 is a global leader in the LegalTech space, creating solutions to drive digital transformation in the legal industry. We are the trusted partner of the world’s leading legal teams, with the world’s largest law firms are using Opus 2.
Our achievements are underpinned by our unique culture and our people are our biggest asset. Working at Opus 2, you’ll receive:
- 401k contribution.
- 21 days annual holidays, flexible working, and length of service holiday entitlement.
- Loyalty Share Scheme.
- Healthcare insurance.
- Dental plan.
- Vision insurance.
- Life, short-term and long-term disability insurance.
- Calm and Mindfulness sessions.
- A day of leave to volunteer for charity work or dependent cover.