Job Summary:
Looking for a seasoned marketing manager with excellent business-to-business writing skills. This role supports corporate goals and objectives through the strategic planning, development, positioning, promotion of brand, product and service launches, go-to-market campaigns and acquisition, retention and loyalty initiatives for key target audiences.
Essential Responsibilities / Accountabilities:
- Write compelling copy illustrating our integrated pharmacy and care management programs as best-in-class.
- Connect brokers and employers to the value and benefits of our pharmacy line of business.
- Raise brand perception of our pharmacy programs through content development, including white papers, blogs, emails, op-eds, collateral development, website content, and campaign messaging.
- Manage partnerships with internal and external agencies for creative development, production, fulfillment, media buying, and planning.
- Oversee corporate brand standards, including product naming, messaging, and graphic identity client business.
- Prepare clear, concise Marketing Briefs to align internal stakeholders, marketing strategies, and campaign execution.
- Understand business segment and target audience needs, staying informed of category trends and competition to provide strategic insights.
- Lead and manage development of campaign plans, deliverables, timelines, and budgets.
- Communicate and present campaigns, progress, and results, obtaining feedback from stakeholders.
- Lead matrixed teams including marketing, sales, corporate communications, and operations leadership for role clarity and execution.
- Ensure timely creation and production of critical brand/product communications using message simplification principles.
- Serve as a brand steward, understanding and communicating brand guidelines and standards for an enhanced customer experience.
- Perform other functions as assigned by management.
Minimum Qualifications:
- Bachelor’s degree in Communications, Marketing, English, or a related field.
- 5+ years of experience writing marketing copy in a corporate or agency setting.
- Portfolio showcasing creative ideas and successful content for various channels.
- Outstanding command of the English language, including grammar, spelling, and punctuation.
- Thorough knowledge of AP style.
- Experience developing high-value creative concepts for marketing campaigns.
- Highly skilled in adopting the voice of the brand.
- Comfortable working with a range of internal stakeholders across multiple departments.
- Self-starter with the ability to manage multiple, competing deadlines in a fast-paced, high-volume collaborative environment.
- Strong analytical and problem-solving skills.
What’s Next:
Once you apply, you’ll proceed to the next steps if your skills and experience look like a good fit. But don’t worry—even if this position doesn’t work out, you’re still in our network. That means all of our recruiters will have access to your profile, expanding your opportunities even more.
Helping you discover what’s next in your career is what we’re all about, so let’s get to work