Demand Generation Specialist

Description

We are looking for a creative and results-driven Demand Generation Specialist to join our marketing team. This role focuses on content creation, lifecycle marketing, and account-based marketing (ABM) strategies to drive awareness, engagement, and pipeline growth. The ideal candidate is a strategic thinker with a strong ability to craft compelling content, execute targeted campaigns, and collaborate cross-functionally to deliver measurable results.

Responsibilities:

• Content Creation
  • Develop high-quality, engaging content (i.e. eBooks, whitepapers, infographics, etc.)
  • Collaborate with internal teams to identify content gaps and fill them
  • Optimize content for SEO and performance across all channels
  • Repurpose existing content into new formats for maximum reach
• Lifecycle Marketing
  • Implement email nurture campaigns that guide leads through the buyer’s journey
  • Execute webinars that engage prospects and customers at different lifecycle stages
  • Partner with the sales team to align lifecycle marketing efforts with sales objectives
  • Analyze campaign performance metrics to improve overall effectiveness
• Account-Based Marketing (ABM)
  • Collaborate with the sales team to identify and targe high-value accounts
  • Develop and execute ABM campaigns targeting key accounts
  • Execute campaigns that leverage gifts to encourage accounts to speak to sales
  • Produce virtual and live events that engage the buying group
  • Track and measure the success of ABM efforts, providing regular updates
• Performance Analysis & Optimization
  • Monitor and analyze campaign performance (with HubSpot, webinar platforms, etc.)
  • Report on key metrics (i.e. Leads, MQLs, SQLs, pipeline growth, ROI, etc.) 
  • Provide actionable insights to optimize future campaigns.

Stay up-to-date with the latest trends in demand gen, lifecycle marketing, and ABM

Requirements

Requirements

• 2-4 years of experience in demand generation, lead generation, or digital marketing
• Strong knowledge of demand generation tools and platforms (e.g., HubSpot, webinar platforms.Google Ads, Facebook Ads, Ahrefs, SEMrush, Google Analytics).
• Strong data analysis skills with a track record of using analytics tools to optimize campaigns and measure performance.
• Experience in creating, curating, and distributing valuable content that resonates with professional services firms (law firms, accountants, etc.).
• Proven ability to collaborate cross-functionally with marketing and sales teams to ensure alignment on goals, messaging, and lead quality.
• Ability to manage multiple projects simultaneously while maintaining high attention to detail and quality.
• Understanding of SEO principles and how they tie into lead generation strategies is a plus.

Preferred qualifications

• Experience with the legal services industry or working with law firms.
• Knowledge of marketing automation platforms like HubSpot
• Familiarity with customer relationship management (CRM) systems like Salesforce.

Benefits

• Starting from $60,000
• Work remotely from home
• Unlimited PTO

• 3% match Simple IRA
• 100% health insurance (including fully employer-funded coverage)