- Manage the content library on our website and internal content collaboration workspace, Confluence, conducting regular content and performance audits, and updating or retiring pieces as necessary.
- Collaborate closely with other members of the marketing team to produce content, as well as with colleagues in solutions, customer success, product management, engineering, and sales, providing ghostwriting support when applicable.
- Track, measure, test, and analyze content-related initiatives to continuously improve performance and effectiveness.
- Possess a proficient understanding of SEO principles and the ability to optimize content for target keywords.
- Provide writing and editing support to other teams, including product marketing, demand generation, solutions, sales, and customer success, as required.
Skills and Experience:
- Exceptional communication skills, with a proven ability to work independently and collaboratively across cross-functional teams.
- 6-8+ years of experience in writing and producing high-quality marketing content that aligns with goals and contributes to lead generation.
- Maintain high editorial standards, ensuring content is engaging, accurate, and aligned with brand messaging.
- Strong project management and organizational skills, with experience managing multiple projects simultaneously.