Two Chicks With A Side Hustle

We’re transforming the grocery industry

At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.

Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table.

Instacart is a Flex First team

There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work.


About the Role – We’re looking for a content design manager who can lead a strong content design function at Instacart. This person should be a highly experienced writer/strategist/designer with some management experience. This manager will play an integral part in evolving and socializing the content design vision across our consumer, shopper, retailer, and advertiser experiences and is expected to collaborate closely with their peers and teams in product design, product management, marketing, and brand to influence product strategy and deliver exceptional content design outputs. We are looking for someone who thrives on coaching and mentoring content designers in their craft and career goals and who can comfortably shift between editing, strategizing, and team-building.

About the Team –The Instacart Design Team is dedicated to making grocery shopping effortless for everyone and finding solutions to large-scale opportunities that will forever change the way people feed themselves and their loved ones.

About the Job 

  • Manage 4 full-time content designers and about 1-2 contract staff
  • Own and shape the CD strategy for products across all sides of the marketplace – consumer, shopper, caper cart, CPG/Retailer partners tooling
  • Be a player or coach based on the needs of the business
  • Partner closely with product design, eng, product, research to craft the future of the company through disruptive, human-centered, thought leadership
  • Drive successful execution and high quality work across several product teams

About You

Minimum Qualifications

  • 2+ year experience managing UX writers, content designers, or content strategists
  • 7+ years of experience working as part of a product writing, UX writing, content design or content strategy team
  • User-centric approach to designing and writing user flows
  • Experience mentoring and hiring high performing teams
  • Emotional intelligence—the ability to truly understand what each individual on your team needs to thrive and feel fulfilled
  • An inspiring portfolio of projects that showcases your (or your team’s) content design approach, final deliverable, and impact
  • A demonstrated ability to lead initiatives end-to-end and with cross-functional teams
  • Strong communication and presentation skills (both written and oral)
  • Able to set and communicate priorities and appropriately cascade change to your team
  • Can be counted on to remove blockers for yourself and your team
  • Proactively identifies connection points between products and/or teams
  • Dedicated to people management as a critical part of your role; able to assess and grow talent
  • Comfortable rolling up sleeves and working without formal requirement documents or top-down decisions

Preferred Qualifications

  • Bonus if you have helped scale content design standards by working closely with the design systems team in your company

Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy here.

Offers may vary based on many factors, such as candidate experience and skills required for the role. Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. Please read more about our benefits offerings here.

For US based candidates, the base pay ranges for a successful candidate are listed below.


$189,000—$210,000 USD


$182,000—$202,000 USD


$174,000—$193,000 USD

All other states

$157,000—$174,000 USD

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