At Lexipol, our mission is to create safer communities and empower the individuals on the front lines with market-leading content and technology. Our top-notch team works closely with law enforcement, fire, EMS, corrections, and local government professionals to tailor our solutions to better address today’s challenges and keep first responders coming home safely at the end of each shift.
Working at Lexipol means making a difference – day in and day out.
The Campaign Manager will be responsible for planning, executing and managing integrated marketing campaigns that result in measurable pipeline growth. They will collaborate with cross-functional teams to understand market dynamics and opportunities, prioritize target segments, develop tactical plans, and execute and optimize campaign performance across online and offline channels. This is a remote position.
ROLE AND RESPONSIBILITIES:
- Develop and execute cross-channel marketing campaigns aligned with business objectives, target audiences and budgets.
- Partner with Sales and Client Success to understand opportunities for deeper engagement and penetration within our existing client base and align marketing strategies and tactics that drive measurable growth.
- Collaborate closely with content and creative team members to develop compelling assets and high-value offers.
- Implement tracking and analytics tools to monitor campaign performance and measure ROI.
- Prepare and present campaign reports and insights to stakeholders, highlighting the key findings and recommendations.
- Identify opportunities for campaign improvements and implement strategic adjustments as needed.
- Stay updated with the marketing trends, technologies and best practices to drive campaign innovation.
QUALIFICATIONS:
- Proven experience in managing and executing revenue-generating integrated marketing campaigns across online and offline channels.
- Solid analytical and problem-solving skills to interpret campaign data, identify trends and provide actionable insights.
- Understanding of demand generation methods and trends across paid and organic channels, database marketing, segmentation, ABM, email execution, lead handling processes.
- The ability to think strategically, analytically and creatively with a passion for data-driven decision making.
- Efficient project management skills, with the ability to prioritize and manage multiple campaigns simultaneously and meet deadlines.
- Excellent communicator with the ability to collaborate with others to achieve a common goal; communicates plans and results clearly.
- Competence in tools of the trade (CRM, MAP, data analytics); Pardot experience a plus.
EDUCATION AND EXPERIENCE:
- BA/BS degree in Marketing, Communications or Business; or equivalent work experience
- Minimum 8 years marketing experience in a B2B SaaS business a plus
KEY PERFORMANCE INDICATORS:
- Attributable pipeline generation
- CPA (Cost per Acquisition)
- ROMI (Return on Marketing Investment)
- Channel performance metrics (e.g. CPC, Conversion Rate)
Duties listed are not intended to be exhaustive or exclusive; other duties may be assigned. Management retains the discretion to add to or change the duties of the position at any time.
Compensation and Benefits
Lexipol offers a competitive base salary, monthly, quarterly, or annual incentive and a comprehensive benefits package including 401(k) with Company match and a flexible paid time off plan.
Base compensation for this position starts at $95,000 plus an annual bonus.
About Lexipol
Lexipol empowers first responders and public servants to best meet the needs of their residents safely and responsibly. We are the experts in policy, training, and wellness support, committed to improving the quality of life for all community members. Our solutions include state-specific policies, online learning, behavioral health resources, grant assistance, and industry news and information offered through the websites Police1, FireRescue1, EMS1, Corrections1 and Gov1. Lexipol serves more than 2 million public safety and government professionals in over 12,000 agencies and municipalities. For additional information, visit www.lexipol.com.
Lexipol Is an Equal Opportunity Employer (EOE)
Lexipol, LLC provides equal employment opportunities (EEO) to all team members and applicants for employment without regard to race, color, religion, gender, national origin, age, sex, pregnancy, disability, sexual orientation, gender identity or expression, veteran status, genetic information, or any other non-job-related characteristic. Lexipol complies with applicable federal, state, and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including hiring, placement, promotion, termination, layoff, recall, transfers, leave of absence, compensation, and training.