Position: Business Insights Specialist
Position Description:
The Business Insights Specialist is an organized, data-driven professional dedicated to continuous learning. This role coordinates the collection and analysis of business intelligence across Destinations International’s technology platforms, streamlining processes and supporting departmental initiatives. The specialist will collaborate with cross-functional teams to gather insights, enhancing reporting and visualization to inform decision-making. By ensuring that data is accessible and clear for all stakeholders, the Business Insights Specialist plays a key role in promoting inclusivity and collaboration throughout the organization.
Role and Responsibilities:
- Assist in developing internal processes for the maintenance and routine collection of business intelligence data across Destinations International technology platforms, including but not limited to: Website/Google Analytics, Social media platforms (primarily LinkedIn and Instagram), Higher Logic Marketing Enterprise and Community, Impexium (CRM/AMS, Elevate (LMS), Cvent (event management)
- Support the collections and assessment of event performance data for all Destinations International events including Annual Convention and seven annual Summits.
- Monitor website, blog, webinar, social media and email newsletter performance on a continuing basis and advise relevant internal teams on key learnings.
- Work with marketing team to define, maintain and identify new audience segmentation lists.
- Assist in preparing internal and external analytics reports for a variety of association products, services, tools and events.
- Present analytics results to internal/external audiences as needed.
- Develop and gather data from interactive forms, surveys, and other member-facing data collection tools for internal departments as required.
- Collaborate with the Marketing and Information Technology departments to build and maintain the association analytics dashboards products.
- Help evaluate internal technology platforms from a data collection perspective, ensuring that future technology decision making includes relevant analytics capabilities.
- Ensure data collection and retention policies align with global copyright and privacy regulations, data protection and best practices.
- Partner with the Membership department to analyze membership data, identifying trends and insights to enhance the member experience.
Desired Skills:
- Proficiency in the Microsoft 365 suite, particularly Excel, PowerPoint, and Forms.
- Familiarity with Google Analytics, CRM/association management systems, email marketing platforms, and learning management systems.
- Experience with social media analytics tools such as Facebook, LinkedIn, Instagram, and/or Sprout Social
- Knowledge of analytics dashboard software and Microsoft business intelligence/automation tools is a plus.
- A strong, inquisitive mindset with the ability to ask insightful questions, recommend improvements, and implement effective processes.
- Excellent analytical and critical thinking skills with a drive for continued personal education and self-education.
- Quick to adapt to new technology platforms, showcasing strong problem-solving abilities.
- Exceptional attention to detail, capable of managing multiple tasks independently, meeting deadlines, and adapting to changing circumstances.
- Superior customer service mindset with the ability to respond to both internal and external requests promptly and to the user’s satisfaction
Desired Education and Experience:
- Degree(s), certification(s), or prior professional experience in mathematics, statistics, analytics, computer science, business intelligence/administration, marketing, or related fields
- Preference for prior trade association experience
- Prior destination marketing or destination research experience a plus
Cultural Fit and Values:
As a member of the DI team, you must thrive in a remote-first work environment and be open to travel as needed for business-related events. You understand your critical role in maintaining our welcoming atmosphere while remaining authentically yourself and valuing collaboration at every level of the organization. You must be committed to continuous cultural improvement, fostering positivity, respecting and trusting others, and demonstrating a strong drive for success.
About Destinations International:
As the global trade association for official destination organizations and convention and visitor bureaus (CVBs), Destinations International protects and advances the success of destination marketing worldwide. Destinations International’s membership includes over 700 official destination organizations with over 7,500 individuals in over 30 countries that command over $2 billion in annual budgets. As the world’s largest and most reliable resource for destination organizations, we inform, connect, inspire, and educate our members to drive destination economic impact, job creation, community sustainability, and quality of life through travel.
Our Work Environment:
Destinations International is a remote-first organization headquartered in Washington, D.C. Our team collaborates through virtual and in-person meetings. We offer a comprehensive benefits package, including PTO, sick leave, paid holidays, 401K, health, dental, vision, life, AD&D, and disability insurance. We value authenticity, collaboration, and fostering a welcoming, positive culture.