L’Oréal
About the Role
At L’Oréal, our Digital team is an opportunity to be at the center of L’Oréal’s digital transformation. We are determined to be pioneers in the new beauty tech world, and by incorporating digital into everything that we do, we are creating a better relationship with our consumers. When beauty and tech collide, the impossible can happen! Come join our dynamic team!
What You Will Learn:
- Community Management Strategy & Execution: Assist in the development and execution of the community management strategy for L’Oréal Luxe. Support community managers within each brand by providing guidance on best practices and tactical implementation.
- Community Building & Activations: Contribute to the development of strategies and activations to foster authentic relationships within online communities. Assist in identifying opportunities for cross-promotional activities with other brands. Execute community engagement activities and monitor online conversations.
- Market Share Growth Support: Support US A&I market share growth by identifying active community members and recommending potential candidates for advocacy and influencer programs. Track community engagement and sentiment to identify opportunities for growth.
- Creative Direction & Content Strategy Support: Contribute to creative briefs and brainstorm new ideas for community engagement. Ensure brand community managers maintain appropriate brand voices by providing feedback and guidance on content creation.
- Trend Analysis & Strategic Alignment: Stay informed about industry and cultural trends and share relevant insights with the team. Ensure social and digital strategies are aligned with broader marketing initiatives by participating in cross-functional planning meetings.
- Performance Analysis & Reporting: Assist in analyzing and reporting on social channel and campaign performance. Contribute to data-driven optimizations and learnings by collecting and analyzing data. Participate in real-time optimization calls with brand community managers.
- Best Practices & Toolkit Contribution: Contribute to the development of playbooks and toolkits based on best practices to enhance reach and engagement across brands’ social channels. Share best practices and learnings with the team.
- Cross-Functional Collaboration: Support cross-functional collaboration with Marketing, PR, CRM, E-commerce, and Customer Relations (L’Oréal Le Care) to develop and implement community growth and loyalty strategies. Participate in cross-functional meetings and contribute to project planning.
What We Are Looking For:
Required Qualifications:
- Bachelor’s degree in Marketing, Communications, Public Relations or related field.
- 2-3 years of experience in community management or social media marketing.
- Experience managing online communities, developing and executing community engagement strategies, and tracking performance metrics. Familiarity with social listening tools and community management platforms.
- Proficiency in Microsoft Office Suite, social media management platforms, and analytics tools.
- No Physical Requirements of the Role
Preferred Qualifications:
Social Media Marketing / Community Management certifications.
Excellent communication, project management, and time management skills.