Job Summary:
The Field Marketing Specialist (FMS) builds the local face of Beatbox in their field in the most relevant way and follows the Beatbox national strategies and priorities. Reporting to the Director of Field Marketing, you will build local networks including opinion leaders and essential influencers both online (social media) and offline. You will create marketing programs in the areas of our business; On Premise, Off Premise, events, and New Business opportunities that impact the heart of local consumers, leading to the successful development of the brand.
Supervisory Responsibilities:
- This position does not have direct supervisory responsibilities but is subject to change.
Duties/Responsibilities
- Win over the 21+ consumers to bring BeatBox to life in your market!
- Build a local network while infusing national strategies and philosophy in the field
- Translate national programs into successful local activation through product sampling, event partnerships, and on-premise activation
- Hire, train, and staff a field marketing team of brand reps to execute on-premise activations, off-premise activations, local events, influencer/VIP support, product drops, and any additional field marketing efforts
- Align with your SEM/Sales counterparts to support activations, merchandising, and sales blitzes in your area
- Activate national events with other FMSs/Brand Reps in regional territories
- Develop relationships with on-premise managers, off-premise managers, and wholesale sales and marketing departments
- Ride-alongs with distributors to help with sales support
- Ability to maintain storage facility, infrastructure, product inventory, swag, and any additional marketing materials assigned to your area
- Identify event opportunities in your area that require sampling activations
- Identify Beatbox influencers and partnership opportunities to support your local market
- Develop social media content that could be used in local area campaigns
Required Skills/Abilities:
- There is a requirement to maintain a state sampling license to legally handle and pour alcohol at events.
- Product Knowledge: Deep understanding of the beverage industry, including knowledge of different types of beverages and the competitive landscape.
- Marketing Strategy: Ability to develop and execute marketing strategies and campaigns that drive brand awareness and product sales.
- Event Planning: Proficiency in planning and executing events and promotions, such as product launches, tastings, and sponsorships, to engage consumers and build brand loyalty.
- Consumer Engagement: Ability to connect with consumers, gather feedback, and build relationships to enhance brand loyalty.
- Communication: Excellent verbal and written communication skills to convey marketing messages effectively to a diverse audience, including consumers, retailers, and distributors.
- Presentation Skills: Confidence and proficiency in delivering presentations to both small and large groups, showcasing product features and benefits.
- Sales Support: Knowledge of sales processes and the ability to collaborate with sales teams to achieve revenue targets.
- Creativity: Creative thinking to develop innovative marketing ideas and campaigns that set the brand apart in a competitive market.
- Budget Management: Skill in managing marketing budgets efficiently to maximize return on investment.
- Problem Solving: Ability to identify and address challenges and obstacles that may arise during marketing initiatives.
- Adaptability: Willingness to adapt to changing market conditions and consumer preferences.
- Relationship Building: Strong networking and relationship-building skills to collaborate effectively with distributors, retailers, and other stakeholders.
- Organization: Effective organizational skills to manage multiple marketing initiatives and events simultaneously.
- Attention to Detail: A keen eye for detail to ensure marketing materials, events, and promotions are executed flawlessly.
- Regulatory Knowledge: Awareness of and compliance with industry regulations, especially if working with alcoholic beverages.
- Product Sampling: Experience and skill in conducting product sampling events and activities.
- Passion: A genuine passion for the beverage industry and enthusiasm for promoting and representing the brand.
Education/Experience
- 2 years of field marketing experience in beverage, CPG, clothing, lifestyle, or health and beauty
- 1 year experience in a leadership/management role to achieve a common goal or objective in a brand sampling environment motivating brand ambassadors towards success.
- Success in building collaborative projects from idea to execution
- Marketing communication with emphasis on building strategic partnerships
- Travel up to 40% of the time
- Alc beverage experience is a plus!
Physical Requirements:
- Prolonged periods of sitting at a desk and working on a computer.
- Must be able to lift up to 15 pounds at times.
BeatBox Beverages provides a fair and equal employment opportunity regardless of race, color, religion, national origin, gender, pregnancy, sexual orientation, gender identity/expression, age, marital status, disability, or any other legally protected characteristic. BeatBox Beverages hires and promotes individuals solely based on qualifications for the position to be filled and business needs.